Abstract: Shein has a 28% share in the American fast fashion market. Last year alone, its expansion in the United States added about 1000 new jobs. In July this year, the company joined the American Apparel Footwear Association, which represents Adidas…….
As a member of the American business community, Shein will contact and participate in discussions with policy makers, continue to add value to the American economy, support SHEIN’s American workers, and bring benefits to the entire industry for consumers.
The retail industry is not afraid to spend money to influence legislation. According to OpenSecrets According to org, Wal Mart spent $7 million on lobbying in 2021, up from $6.4 million in 2020. In the same year, Gap spent $1.3 million, while Nike spent $1.2 million. By contrast, Adidas paid only $40000.
If you are as big as Shein, you must be very careful to protect your position when it comes to certain issues. These may include labor, trade, data, and privacy – basically anything related to the multi billion dollar giant’s supply chain. Shein may want to open a very small loophole to allow its usually small value goods to enter the United States duty-free. It is this strategy that makes the price of SHEIN products 50% lower than that of competitors such as H&M and Zara.
Although Shein’s opacity, labor practices and imitation methods have led some people to accuse it of taking such initiatives as the $50 million “Extended Producer Responsibility Fund” to wash away the green, there are still many opportunities if it wants to help formulate laws that are more progressive and conducive to climate change.
Fashion sustainability and policy is a frontier.
Come on, SHEIN!
Post time: Oct-25-2022